Though it’s a hot seller’s market, a little home prep can go a long way.
When it comes to putting a home on the housing market, I’ve always been a huge fan of preparation. In the case of preparing to sell a home, preparation might involve making repairs, replacing carpets, painting the walls, and even professional staging.
The reason why the prep work is so important is that buyers make their purchases based on emotion. When you prepare your home and make it look bright, inviting, and full of possibilities, buyers will be able to see themselves living there. They’ll see how they can grow, how they can make memories, and what kind of life they’ll be able to have.
We actually spend more time on preparing homes than we do marketing them—that’s how much of a difference it makes. However, it’s not something that everyone loves to do. Most sellers want to net the most they can on their sale, so they think, “Why should I spend $5,000 on preparing my home if I’m just going to sell it?” Well, to get top dollar, the buyer needs to see a top-quality home. For the seller, that means investing some time and money into the home in order to amplify a buyer’s emotions.
With today’s blazing-hot housing market, though, it’s now even more difficult for sellers to get behind the idea. After all, a seller can list their home and be almost guaranteed a sale. However, these homes aren’t selling for record-high prices—the ones that are have been fully prepared and stand out. Typically, these prepped homes bring in 3% to 5% more on the sale.
If you want to squeeze every cent of equity out of your home, preparation is a no-brainer—especially in our current market. Staging is more profitable now than ever before, and it truly pays to put in the time and money before you list. If you have any questions or would like more information about prepping your home, feel free to reach out to me. Until then, I look forward to hearing from you soon.
