Are you having trouble selling your home? Or did your listing expire recently without being sold?

My business partner Ryan McMillan and I are experts at helping people sell their homes after their previous agent was unsuccessful. Part of our daily schedule involves calling homeowners whose listings either expired or were canceled and asking them if they want to try again. Relisting a home that was previously on the market requires a different strategy, and we’ve perfected that craft over the last two years. 

When we make these calls, a lot of former sellers blame price as the culprit behind their failed home sale. The shift in the market also gets some of the blame. However, some sellers also blame their agent, which leads us to believe that not all agents are the same in terms of doing everything they can to expose their sellers’ properties to the market—a big part of the home sale process. 

In fact, when we research failed home sales, we oftentimes find out that the price was spot on, so the marketing or preparation couldn’t have been very good. As you’ve heard me say before, there are three things that get a home sold: price, preparation, and exposure (i.e., the marketing your agent does to get the word out). 

“About 35% of all home sellers who come off the market still need to sell, so if you fall into this category, please get in touch with us.”

So if the price isn’t to blame for your home failing to sell, you have to ask how your home showed, how accessible it was, how it “felt” as buyers came through it, and what your agent did to get the word out about it. 

About 35% of all home sellers who come off the market still need to sell, so if you fall into this category, please get in touch with us. We want to learn more about what was done to try and get your home sold and offer our expert advice and fill in the blanks. We want to know more about your goals, because nine times out of 10, we have a solution for you. 

Getting in touch, in this case, is the hardest part, because owners of expired listings can get anywhere from 60 to 100 phone calls. This makes agents like us, who truly want to help you, a needle in the haystack. We know it can be overwhelming to have all this attention from other agents, but having options is good, and it’s worth a shot to give someone the chance to present a different approach to your home sale. 

The fact is, not all agents are created equal. There’s no minimum standard in this industry—all you have to do to become a real estate agent is take a couple of classes and get your license. Some agents are great at what they do; others have no idea what they’re doing. Unless you interview multiple candidates to sell your home, you might get stuck with one who doesn’t do a good job for you. Fortunately, that’s where we come in.

If you have any questions about this or any other real estate topic, don’t hesitate to reach out to me. My team and I would love to help you.