What’s the key to earning top dollar for your home after your listing has expired or been canceled?
Sellers who were previously unsuccessful in moving their property off the market often approach me to ask what they should do next. As soon as their property is withdrawn from the market, agents start swooping in and offering their help. This can be overwhelming, and the entire experience tends to leave sellers feeling uncertain.
The first thing sellers should realize is that expired, canceled, and withdrawn listings are fairly uncommon at the moment. Our market has been very strong for the past six years, but this doesn’t guarantee that every listing will succeed. Buyers still want to strike a deal they can feel good about.
And especially now that the market is shifting, we’re about to see a lot more homes failing to sell. If this has happened to you, and you are still motivated to put your home back on the market, there are a couple of things you must realize before relisting.
1. There has to be a dramatic change in your strategy. You can’t just put your home back on the market using the same techniques as before and expect different results. A dramatic change, whether it’s in price, in how the property is presented, or in the agent you work with, must occur.
2. Recognize that the market is shifting. Demand is down, rates are up, and buyers have more options than in the past. The best advice I can give you is to connect with two or three new agents and discuss what approach will be necessary to list successfully during this shift. You should also think about how quickly you will relist. The sooner you’re able to do so, the better. Waiting too long could cost you thousands.
If you have any other questions, would like more information, or would like to schedule a no-cost, no-obligation consultation about your real estate goals, feel free to give me a call or send me an email. I look forward to hearing from you soon.
